Cookie Policy

Last updated: March 15, 2024

1. Introduction

This Cookie Policy explains how DataFlow Media ("we," "us," or "our") uses cookies and similar tracking technologies on our website dataflowmedia.info (the "Service"). This policy should be read in conjunction with our Privacy Policy.

By using our Service, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to the use of cookies, please disable them or refrain from using our Service.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.

3. How We Use Cookies

We use cookies for the following purposes:

3.1 Essential Cookies

These cookies are necessary for the Service to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of essential cookies.

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Service by collecting and reporting information anonymously. This information helps us improve our website and services.

We use Google Analytics and other analytics tools that use cookies to:

  • Count visitors and track their navigation through our website
  • Understand which pages are most popular and how users move around the site
  • Measure the effectiveness of our marketing campaigns
  • Identify technical issues and improve site performance

3.3 Advertising and Marketing Cookies

These cookies are used to track visitors across websites to display relevant advertisements. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

We use cookies from platforms such as:

  • Google Ads and Google Marketing Platform
  • Meta (Facebook) Pixel
  • LinkedIn Insight Tag
  • Other advertising and marketing platforms

3.4 Functionality Cookies

These cookies allow the Service to remember choices you make (such as your preferred language or region) and provide enhanced, personalized features. They may also be used to provide services you have requested.

4. Types of Cookies We Use

Cookie Name Purpose Duration
_ga Google Analytics - Distinguishes users 2 years
_gid Google Analytics - Distinguishes users 24 hours
_gat Google Analytics - Throttles request rate 1 minute
_fbp Facebook Pixel - Tracks conversions 90 days
session_id Maintains user session Session

Note: This is not an exhaustive list. Additional cookies may be set by third-party services we integrate with.

5. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service and deliver advertisements on and through the Service. These third-party cookies include:

  • Google Analytics: Helps us analyze website traffic and user behavior
  • Google Ads: Used for remarketing and conversion tracking
  • Meta Pixel: Tracks conversions from Facebook and Instagram ads
  • LinkedIn Insight Tag: Tracks conversions from LinkedIn ads
  • Other Advertising Platforms: As relevant to our marketing activities

These third-party providers have their own privacy policies and cookie practices. We encourage you to review their policies to understand how they use cookies.

6. Managing Cookies

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or delete certain cookies. However, if you choose to disable cookies, some features of our Service may not function properly.

Instructions for managing cookies in popular browsers:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

6.2 Opt-Out Tools

You can opt out of certain cookies and tracking technologies using the following tools:

6.3 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals are interpreted. Our Service does not currently respond to DNT browser signals or mechanisms.

7. Data Tracking for Advertising

As a digital advertising agency, we use cookies and tracking technologies to:

  • Measure the effectiveness of our own marketing campaigns
  • Understand how visitors find and interact with our website
  • Retarget visitors with relevant advertising on other platforms
  • Analyze conversion paths and attribution
  • Improve our website and user experience

The data collected through cookies helps us optimize our advertising strategies and better serve our clients by understanding best practices and industry trends.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last updated" date. Your continued use of the Service after such modifications constitutes acceptance of the updated Cookie Policy.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

DataFlow Media

151 Yonge Street, 11th Floor

Toronto, ON, M5C 2W7, Canada

Email: support@dataflowmedia.info

Phone: +1 (647) 556-2248