Frequently Asked Questions

Most clients see initial improvements within 2-4 weeks, with significant results typically appearing after 60-90 days. This timeline depends on factors like your current setup, ad spend level, conversion cycles, and platform-specific learning periods. We provide weekly progress reports so you can track improvements in real-time.

We work with businesses spending a minimum of $5,000 per month on advertising. This ensures we can implement proper tracking, testing, and optimization strategies. For businesses below this threshold, we offer one-time audit and strategy services to help you scale.

Our pricing model combines a monthly management fee (starting at $2,500/mo) plus a percentage of ad spend (typically 8-10% depending on package). This aligns our success with yours—we're incentivized to scale your campaigns profitably. All pricing is transparent with no hidden fees.

Yes, we'll need read and edit access to your Meta Business Manager, Google Ads, and TikTok Ads accounts (depending on which platforms we're managing). We can work with your existing accounts or help you set up new ones. All access is done securely, and you maintain full ownership of your accounts.

Our onboarding typically takes 1-2 weeks and includes: (1) Discovery call to understand your goals and KPIs, (2) Account audit and tracking setup review, (3) Strategy development and campaign architecture planning, (4) Implementation of tracking and conversion setup, (5) Campaign launch with your approval. You'll receive a detailed onboarding plan and timeline.

All clients receive monthly performance reports with detailed metrics, insights, and recommendations. Growth and Enterprise clients also get weekly optimization updates. We're also available via email and scheduled calls to discuss performance and answer questions. You'll have direct access to your account manager.

Absolutely! We work as an extension of your team, not a replacement. We collaborate with your in-house marketers, designers, and stakeholders to ensure brand consistency and alignment. Many of our clients have internal teams handling brand strategy and creative, while we focus on paid media execution and optimization.

We work on month-to-month contracts after the initial 90-day period, giving you flexibility. If you're not seeing the expected results, we'll have a candid discussion about what's working, what isn't, and adjust our strategy. Most performance issues can be resolved with optimization, but if it's not the right fit, you can cancel with 30 days' notice.

We can work both ways. If you have existing creative assets, we'll optimize and test them. For TikTok and video campaigns, we can create video ads (additional creative fees apply). We also provide creative direction and briefs for your design team. Most clients prefer a hybrid approach—we handle performance creative while they manage brand assets.

Success metrics vary by business type: e-commerce focuses on ROAS and revenue, SaaS on CAC and LTV, fintech on CPL and lead quality. We track platform-specific metrics (CPC, CTR, conversion rate) but prioritize business outcomes. All reporting ties back to your core KPIs, and we'll help establish realistic targets based on industry benchmarks.